Thinking
Notes on getting found.
Plain-English writing on local search, Google, and getting named by AI. Published as part of the work, not on a content calendar.
Articles
What we're writing.
Practical notes on local search, Google Business Profile, and getting named by AI. Written as part of the work, not on a content calendar.
Reviews are a ranking system, not a report card.
Recency, cadence, replies, and the words customers use. Why the review gap widens silently, and how to ask without being weird.
July 18, 2026Your customer gives your website five seconds.
What a customer needs from your site on a phone, why slow reads as closed, and the self-test to run tonight.
July 18, 2026The customers you never hear about.
People search for exactly what you do and land somewhere else. How to hear the demand and answer it plainly.
July 17, 2026You are not losing to better businesses. You are losing to more findable ones.
Why findability is the new front door, and how customers choose before they ever judge your quality.
July 17, 2026Google Business Profile: five gaps that kill map pack rankings.
Claimed is not complete. Categories, NAP drift, photos, reviews, and empty profile fields.
July 17, 2026AEO: how AI assistants decide which businesses to name.
Answer Engine Optimization in plain English, and a test you can run today.
